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I'm going to do a paper mate commercial . It all started in the early in the 1940s, Patrick J. Frawley, an entrepreneur who saw opportunities where others saw obstacles, acquired a ballpoint pen parts manufacturer during a time when the ballpoint pen industry was struggling due to poor product performance and began the journey to find an improved ballpoint pen ink that would change the industry. A new pen called the Paper Mate® was born and transformed the ballpoint pen industry with a revolutionary instant-drying ink that did not leak. In these type of commercials, they incorporate jobs and schools. They also include signing documents or important paperwork. The campaign is based around the tagline 'The world's most stolen pen', playing off the concept that Ink joy pens offer such a revolutionary writing experience that they are bound to be 'borrowed' by friends and colleagues. This is from opi.net. Although that is the slogan for ink joy pens there are many slogans for paper mate. I think they make different Slogans because it depends on the product As we know paper mate includes different types of products . These slogans are Share the love and make a difference and bring life to words. These pens/utensils are found in dollar stores and markets and are mostly on sale around school time. Some of the products include markers, gel pens, regular pens, and more . Some commercials usually compare different brands of pens to paper mate pens . For example, Paper mate pens dries three times faster than the leading brand. Also, they don't smudge on paper. Some props commercials use for it are notebooks, paper, bookbags, etc. I could use the classroom to film or at a desk at home. All in all papermate commercials seems simple from my research.





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